Studio 1299 · Artist Campaign Proposal
BENO
Pop · Alt-Pop · Confessional
The missed connections of a generation, turned into songs you can't stop replaying — 59K listeners deep and building fast from Miami dorm rooms to main stages.
Beno is an emerging pop artist blending vulnerable lyricism, alt-pop textures, and Gen Z emotional storytelling. Miami-born and studying at Berklee College of Music, he is transitioning from discovery-phase singles into a cohesive brand era — with enough early audience traction to support conversion-focused fan experiences.
With ~59,000 monthly Spotify listeners and recent release activity including Paradise (Feb 2026), the near-term value is proving repeatable conversion from passive streaming listeners to owned audience actions: email/SMS capture, pre-save, UGC creation, and merch intent.
Our proposal: a milestone-gated campaign starting with a 4–6 week pilot, scaling only when base-case conversion assumptions are met for at least two consecutive cycles. Capital follows proof, not promise.
Miami golden hour bleeds into Berklee midnight — warm terracotta and deep ocean ink frame a world of beautiful almost-moments caught on expired film.
| Budget Allocation (Standard Plan) | Share |
|---|---|
| Paid Distribution | 34% |
| Creative Production | 28% |
| Microsite Dev & Analytics | 18% |
| Community Ops & UGC | 12% |
| Contingency | 8% |
| 12-Month Target | Range |
|---|---|
| Monthly Listeners | 180K – 250K |
| Owned Fan CRM List | 8,000 – 15,000 |
| Annualized Revenue Potential | $70K – $260K |
Catalogue is early-stage and expanding. Campaign strategy centres on building release velocity and converting each drop into owned-audience growth events.
Fans answer 5 emotional prompts and receive a personalised “Beno Mood Code” + playlist recommendation.
Interactive branching story where users pick what Beno should do in a coffee-shop moment. Multiple endings.
Rhythm-tap mini game synced to teaser beat. Score determines exclusive wallpaper tier.